Summer Krecke

Summer Krecke is a conceptual creative director and copywriter turning big ideas into campaigns, content, and brand stories people actually want to engage with.

Her experience spans editorial, agency, and brand in-house, directing creative, copy, content, photography, and video across fashion, beauty, entertainment, and lifestyle. She's worked with brands including Victoria's Secret, Eileen Fisher, Viacom/Paramount, L'Oréal, Estée Lauder, Not Your Mother's, and Amazon.

A storyteller first and strategist second, Summer believes the hook gets people in the door, but the story still has to work for the brand, the audience, and the business. Her work spans integrated campaigns, brand launches, digital and social, retail, experiential, PR, and influencer activations. She develops the concepts, writes the copy, directs the creative, and manages the teams that bring it all to life.